rationalization

noun
1
the act of finding or trying to find a logical reason to explain why somebody thinks, behaves, etc. in a way that is difficult to understand
توجیه, دلیل‌تراشی, منطق‌تراشی
2
the act of making changes to a business, system, etc. in order to make it more efficient, especially by spending less money
بهینه‌سازی
a need for rationalization of the industry