playbook

noun
1
a book or set of notes with descriptions and diagrams of the actions or moves that a team can use
کتاب تاکتیکی, راهنمای تاکتیک‌ها, کتابچه حرکت‌ها
2
a set of rules or way of doing something
کتابچه دستورالعمل, دستورالعمل, روش‌نامه
The competition took their sales approach right out of our playbook.