persuasion

noun
1
the act of persuading somebody to do something or to believe something
ترغیب, تشویق, متقاعدسازی, اقناع, جلب رضایت
2
a particular set of beliefs, especially about religion or politics
عقیده, اعتقاد, باور, مرام
Politicians of all persuasions condemned the attacks.
every shade of religious persuasion