hallyu

noun
1
the increase in international interest in South Korean popular culture, especially music, film, fashion and food
هالیو, موج کره‌ای
synonym Korean wave
2
South Korean popular culture and entertainment
موج کره‌ای, فرهنگ عامه کره‌ای, سرگرمی کره‌ای
Critics often see hallyu as too commercial.
hallyu fans/stars