folksy

adjective
1
simple, friendly and informal
خاکی, صمیمانه, خودمانی, بی‌ریا
2
done or made in a traditional style that is supposed to be typical of simple customs in the past, but sometimes in a false or artificial way
ساده و سنتی, بومی, صمیمی و غیررسمی
a folksy ballad
The folksy image helped the company hit $1 million sales last year.