facade

noun
1
the front of a building
نما, نمای بیرونی, رویه‌ی ساختمان
2
the way that somebody/something appears to be, which is different from the way somebody/something really is
ظاهر
She managed to maintain a facade of indifference.
They seem happy together, but it’s all a facade.
Squalor and poverty lay behind the city's glittering facade.