embarrass

verb
1
to make somebody feel shy, uncomfortable or ashamed, especially in a social situation
خجالت‌زده‌کردن, شرمنده‌کردن, معذب‌کردن, خجل‌کردن
2
to cause problems or difficulties for somebody
مشکل‌سازی کردن, مشکل ایجاد کردن
The speech was deliberately designed to embarrass the prime minister.
The scandal has totally embarrassed cricket's governing body.