cringe

verb
1
to move back and/or away from somebody because you are afraid
عقب‌نشینی کردن, پس کشیدن
synonym cower
2
to feel very embarrassed and uncomfortable about something
خجالت کشیدن, احساس شرمساری کردن
I cringe when I think of the poems I wrote then.
She felt herself cringe with embarrassment at the memory.
The very idea made him cringe inside.