coy

adjective
1
shy or pretending to be shy and innocent, especially about love or sex, sometimes in order to make people more interested in you
محجوب, خجالتی, ظاهراً خجالتی
2
not willing to give information about something, or give answers that tell people too much about you
خجالتی, محجوب, کم‌رو
She was a little coy about how much her contract is worth.
The company is coy about revealing its profits.
synonym reticent