conceit

noun
1
the fact of being too proud of yourself and what you do
غرور, خودبینی, تکبر, خودبزرگ‌‍بینی
2
an artistic effect or device, especially one that is very clever or tries to be very clever but does not succeed
تمهید هنری, حقه هنری, کلک هنری, هنرنمایی ناموفق
The ill-advised conceit of the guardian angel dooms the film from the start.
The director’s brilliant conceit was to film this tale in black and white.
3
a clever expression in writing or speech that involves a comparison between two things
تشبیه غیرمعمول, تمثیل دور از انتظار, بیان استعاری
The idea of the wind singing is a romantic conceit.
synonym metaphor