an examination of a situation to see how it is affecting a company and its products. PEST is formed from the initial letters of ‘political’, ‘economic’, ‘social’ and ‘technological’.
تحلیل PEST, تحلیل محیط کلان, تحلیل سیاسی-اقتصادی-اجتماعی-فنی, تحلیل استراتژیک محیطی